The 2025 Maker’s Mark Wood Finishing Series: The Keepers Release is a heartfelt tribute to the people who’ve quietly shaped one of bourbon’s most iconic brands. It’s not just a bottle—it’s a celebration of the skilled hands and loyal hearts behind every red wax seal.

Batch 01 of Rare Character’s Limited Release Series (2025) isn’t just rare in name. It’s the kind of bottle that makes you stop mid-shelf-scroll and wonder: Is this all flash? Or is there real fire behind the label? Spoiler: there’s fire—and enough finesse to keep it interesting.

Wheated bourbon is usually a story of softness—easy sipping, sweet grain, and familiar comfort. But Penelope Wheated Bourbon brings a new twist to the category.

Their Whiskey. Their Way. Finally. For years, Bulleit was known as the bartender’s bourbon—dependable, affordable, and built for mixing. But behind the barstool reputation was a different truth: Bulleit wasn’t making its own whiskey.

Vintage Vibes. Modern Muscle. Old Forester has never been shy about its history. But the 1924 expression doesn’t just nod to the past—it brings age, depth, and a new mash bill to the table, proving that even a legacy brand can still surprise us.